A gift card is a preloaded debit card that allows the cardholder to use it for the purchase of goods or services. Some gift cards are reloadable, which provides the cardholder with the ability to add funds to the card and continue using it.

A gift card is issued by retailers or banks to be used as an alternative to a non-monetary gift. Highly popular, they rank as the second-most given gift by consumers in the United States and the most-wanted gift by women, and the third-most wanted by males.

Reasons for Purchasing Gift Cards

Gift cards have become increasingly popular as they relieve the donor of selecting a specific gift. If you want to get a gift for someone but don't quite know what to choose, you might consider a gift card. Similar to a gift certificate, the gift card resembles a credit card. A magnetic strip on the back logs the amount paid to purchase the gift card, which the recipient can spend whenever he or she chooses.

  1. Convenience - some cards are even available with free shipping and customizable message
  2. Discounts and promotions – gift cards are often offered free with a large purchase or at a discount when buying in large quantities
  3. It can fit nicely inside a greeting card, and some businesses will even place the gift card in a small box or card and wrap it with a ribbon
  4. You want to give a friend a gift, but your friend "has everything" or you don't know what to give.
  5. By giving a gift certificate or a gift card, you make it possible for your friend to purchase the particular item or product that he or she wants

Risks of Owning Gift Cards

  1. Card is worthless if the business ceases to operate
  2. Cards can be lost or stolen, unregistered cards cannot be replaced
  3. Magnetic strip can be damaged or serial numbers worn off making the card worthless
  4. Some jurisdictions allow cards to have expiry dates or fees for inactivity, after which the card may be worthless
  5. Using a gift card can often take longer / require a manager for authorization.

More Information

Please pick a country below to view the gift cards available in that country.


Gift cards issued in the United States of America.


Gift cards available to Canadians.

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